By

Rowland-dev
Flooring plank being stained
For the past few decades, many industries in the United States have experienced a slow “hollowing out” — companies merge and grow more powerful with each acquisition. Sometimes private equity enters the mix, which places even more pressure on smaller local and independent producers. How do I know? I’m the co-founder of one of those...
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In our line of work, it can be difficult to convince some homeowners that cheap is not always better. The decline of American manufacturing has contributed to myths and misconceptions about solid hardwoods, and recently we came across a review on a big box store website that really illuminated the issues surrounding cheap hardwood floors....
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Repairing damages due to water in traditional, nailed-down hardwoods can be very expensive and time consuming, and the risks could reduce the value of your home in a flood zone. With major real estate websites adding home flood risks to home listings, now is the time to evaluate whether your home is prone to losses...
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When you’re thinking about buying a new hardwood floor, one question you’ll need to answer is what sheen you’d like to have in the finish. Polyurethane finishes are just as tough no matter what sheen you choose, so you can make the decision between sheens based on the aesthetics that appeal to you!    ...
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When you are planning your flooring project, the versatility of Steller Floors means you can start anywhere for your renovation, new build, or commercial space. Since there’s no reason to be worried about nails or glue with a Steller Floor, your subfloor can be made of OSB/plywood, concrete, and even terrazzo or existing wood floors....
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Ever since we made it big on YouTube (now with over a million views!), fans of Steller Flooring have been asking: When can I get Steller flooring in my home country? When we were a brand new company, we worked to stay small and stay close to our customers. Now that we have some excellent...
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Are you debating whether you will DIY your hardwood flooring project this spring? You aren’t alone! Lots of folks debate whether they are prepared to take on DIY projects or if they should hire a contractor (like these folks). In flooring, most folks won’t attempt to install hardwood themselves, but Steller is completely changing the...
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This holiday season, one of our engaged social media friends asked, “What’s the oldest installation of a Steller Floor, and how’s it doing? Can people view it, or can you show it on social media?” Lucky for us, our first show floor, installed in March 2019, is located right down the street from us at...
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Steller Solid Hardwood Flooring is growing to new heights in many ways this season, and we couldn’t be more excited! With an increased level of visibility thanks to our highlight in Fine Homebuilding, folks from near and far have been inquiring about how to get our flooring for their homes and commercial spaces. Plus, with...
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I’d like to start by admitting that everyone makes mistakes, and our team is no different. So, here comes the confession: when we installed our recent demo floor at Penn State’s Innovation Park, we figured that the subfloor was a professional pour, and it would probably be fairly flat. In retrospect, we obviously should have...
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