Commercial Economics of Steller Floors

Stool on a white oak hardwood floor

Steller Floors generate profits in commercially leased and rented properties. Every landlord wants to provide beautiful and easy spaces for tenants to live and work. However, until recently, economics could get in the way. Beating the “downward-spiral” of losses When tenants might damage flooring in a space, some landlords use the lowest quality materials to […]

Reimagining and Reclaiming Craftsmanship

Precision manufacturing

When you hear the term “craftsmanship,” what comes to mind? Maybe it’s something you saw on Instagram on one of the more than 2.5 million #craftsmanship posts. Or maybe it’s a sign you saw at the big-box home improvement store or one of their ads touting the latest line of “craftsman-inspired” products. Either way, rarely […]

What The Flooring Industry Doesn’t Want You To Know

Grey Hard Maple

For the past few decades, many industries in the United States have experienced a slow “hollowing out” — companies merge and grow more powerful with each acquisition. Sometimes private equity enters the mix, which places even more pressure on smaller local and independent producers. How do I know? I’m the co-founder of one of those […]

Hardwood Myths That Could Fool You

Hardwood floor with a dog bed

In our line of work, it can be difficult to convince some homeowners that cheap is not always better. The decline of American manufacturing has contributed to myths and misconceptions about solid hardwoods, and recently we came across a review on a big box store website that really illuminated the issues surrounding cheap hardwood floors. […]

Flood Risk and Your Steller Hardwood Flooring

Repairing damages due to water in traditional, nailed-down hardwoods can be very expensive and time consuming, and the risks could reduce the value of your home in a flood zone. With major real estate websites adding home flood risks to home listings, now is the time to evaluate whether your home is prone to losses […]

Start your Steller Project from the Ground Up!

before steller floors

When you are planning your flooring project, the versatility of Steller Floors means you can start anywhere for your renovation, new build, or commercial space. Since there’s no reason to be worried about nails or glue with a Steller Floor, your subfloor can be made of OSB/plywood, concrete, and even terrazzo or existing wood floors. […]

Steller DIY Assembly with Photos!

Close up of steller assembly

Are you debating whether you will DIY your hardwood flooring project this spring? You aren’t alone! Lots of folks debate whether they are prepared to take on DIY projects or if they should hire a contractor (like these folks). In flooring, most folks won’t attempt to assemble hardwood themselves, but Steller is completely changing the […]

Incredible NYC High-rise Steller Assembly

picture of new york case study

Steller Solid Hardwood Flooring is growing to new heights in many ways this season, and we couldn’t be more excited! With an increased level of visibility thanks to our highlight in Fine Homebuilding, folks from near and far have been inquiring about how to get our flooring for their homes and commercial spaces. Plus, with […]

Wow, leveling a subfloor is not very hard!

Assembly of Steller floors

I’d like to start by admitting that everyone makes mistakes, and our team is no different. So, here comes the confession: when we installed our recent demo floor at Penn State’s Innovation Park, we figured that the subfloor was a professional pour, and it would probably be fairly flat. In retrospect, we obviously should have […]