News

We’re passionate about hardwood floors and love talking about them every chance we get. Check out our recent interviews and appearances, and learn more about the new products we’re creating.

Man operating machinery for a hardwood flooring plank
When you hear the term “craftsmanship,” what comes to mind? Maybe it’s something you saw on Instagram on one of the more than 2.5 million #craftsmanship posts. Or maybe it’s...
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Flooring plank being stained
For the past few decades, many industries in the United States have experienced a slow “hollowing out” — companies merge and grow more powerful with each acquisition. Sometimes private equity...
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In our line of work, it can be difficult to convince some homeowners that cheap is not always better. The decline of American manufacturing has contributed to myths and misconceptions...
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Repairing damages due to water in traditional, nailed-down hardwoods can be very expensive and time consuming, and the risks could reduce the value of your home in a flood zone....
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When you’re thinking about buying a new hardwood floor, one question you’ll need to answer is what sheen you’d like to have in the finish. Polyurethane finishes are just as...
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When you are planning your flooring project, the versatility of Steller Floors means you can start anywhere for your renovation, new build, or commercial space. Since there’s no reason to...
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Ever since we made it big on YouTube (now with over a million views!), fans of Steller Flooring have been asking: When can I get Steller flooring in my home...
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Are you debating whether you will DIY your hardwood flooring project this spring? You aren’t alone! Lots of folks debate whether they are prepared to take on DIY projects or...
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