At Steller Floors, we’re committed to the natural beauty and quality of real wood - and innovations that help our clients have peace of mind - including an amazing Lifetime Limited Warranty that gives our clients peace of mind. Here we discuss what inspired us to go above & beyond our competitor's warranties and lead the industry forward.
Steller real solid hardwood floors have always been based on innovation and making the greatest flooring product possible: from sourcing high quality materials and milling with precision to our modular components that help folks repair individual planks - our flooring stands out for its adaptability. Yet, like all hardwood flooring, our floors are subject to environmental factors like humidity and moisture changes.
While rare, dramatic environmental changes can have strong effects on wood flooring of all kinds, especially if a floor isn’t properly acclimated or the interior environment falls outside recommended guidelines.
What sets Steller Floors apart is how easily our floors can be repaired and restored if needed. And, today, our industry-leading Lifetime Limited Warranty makes this process straightforward, ensuring lasting resilience and beauty in every plank.
With Steller Floors, simple repairs and plank replacement are processes that generally don’t require complex tools. This innovation lets clients maintain their hardwood’s inherent beauty over time, addressing wear or damage easily, quickly and at significantly lower cost than permanently installed alternatives.
In our early years, Steller Floors attracted an audience of early adopters who appreciated quality and understood how high-end, wide plank, solid wood materials and craftsmanship contributed to the long-term value and stability of their floors.
Reflecting on these beginnings, co-founder and inventor Evan Stover said,
“We knew we were creating something different with Steller Floors—real wood floors that could stand up to conditions that typically destroy other floors. Our early customers believed in us because they saw the potential, and now, we’ve seen firsthand how that vision has held up nationwide.”
Though rare, our experiences with real clients have now proven that conditions that would’ve required the removal and disposal of traditional floors and costly replacements are different with Steller Floors. In these cases - from flooding and buckling to uneven subfloor challenges - Steller’s modular design meant these floors could be remediated and reinstalled instead.
Our original design premise that favored adaptability combined with our experiences with Steller Floors clients nationwide have given us confidence to offer a Lifetime Limited Warranty because we’re confident our floors are up to the challenge.
Unfortunately today, most flooring warranties are voided by installation - and so it is really easy to offer a warranty that beats the competition and as usual, we don’t just stop there. In addition to a Standard Warranty that applies to all of our flooring sales, we also offer for purchase a Lifetime Limited Warranty that protects your flooring for the duration of the time you own it.
Unlike our competition, Steller’s Warranties are designed with you in mind. Our Lifetime coverage doesn’t stop at installation. Instead, it addresses a wide range of real-world scenarios and gives you peace of mind that typical circumstances won’t void your warranty. This means a Steller Floor stays protected through life’s unpredictable moments, while alternatives likely won’t.
What's more: Steller Floors’ functionality gives you the opportunity to focus on plank replacement, so if one board is found to be defective, it can be swapped out without disrupting the entire floor. This flexibility, combined with a warranty that protects against environmental factors, offers lasting confidence that maintaining your Steller Floor is easier than any alternative.
Exceptional Exclusions: While some exclusions to our warranties are typical (like basic wear and tear or acts of god), some exclusions are extremely unique: In some cases we don’t cover certain scenarios, because we’re confident the situation can be resolved locally to our clients’ satisfaction. We can’t wait to provide you with customer support, direct from the manufacturer, to make your restoration faster, lower cost and easier than any alternative. Learn more.
One aspect of the Limited Lifetime Warranty that we absolutely love is its direct relationship with value. Priced at $1.99/sf, the purchase represents and average of 15% of our typical client's purchase price. The cost of our Lifetime Limited Warranty is a tiny fraction of the cost that the same event would incur with an entire, permanently installed floor and the purchase price covers your Steller Floor for the entirety of the time you own it.
Maybe you have asked yourself: why do traditional flooring companies offer warranties made of Swiss cheese? Well, replacing an entire, permanently installed floor is expensive. Our entire team is absolutely thrilled to offer the Lifetime Limited Warranty to Steller Floors clients for unbelievable peace of mind at an incredibly low price - not least because our technology makes the warranty easy to stand behind.
For us, our confidence in the quality of the materials and the ease of replacement means it is significantly lower cost for us to honor the warranty than our competition - so, our success is aligned with honoring the relationships with our clients that we value so much.
After seeing our floors handle some of the toughest environments, we’re proud to offer a warranty that matches our confidence. And to us, the Steller Lifetime Limited Warranty does more than just cover our floors—it’s our way of showing clients what makes our product and our team fundamentally different from our competition.
We don’t expect customers to be wood experts or flooring specialists; instead, we want them to know they can trust Steller Floors to provide support through life’s unpredictable moments. With Steller Floors, you’re not just buying better flooring in dozens of ways—you’re gaining the peace of mind that we’re here for you and your floors for life.
Ready to get started with Steller Floors? Get a Quote or Order Samples today!