The Steller Floors Hype is Real: We've Upgraded Flooring in Over 50 Ways

The Steller Highlights (With Links)

Steller Attributes	What We Aren't....
High Quality, Innovation & Value	Low Value & Low Quality
Easy to Install DIY or Pro, Faster than any Alternative	Nails, Glue & Specialized Labor
Simple, Easy & Fast Repairs for Individual Planks -- which Avoids Refinishing	Complex & Expensive Refinishing Process
Exciting Pricing for Lowest Overall Install Costs	Race-to-the-Bottom Sticker Pricing with Expensive Labor

The Steller Quality Advantages

Steller Attributes	What We Aren't....
Solid Wood + Integrity from Nature	Synthetic Engineered, Laminate, Plastic (LVP/LVT)
Highest Quality, Few Knots, Kiln-Dried with Care	Short-lived due to Knots or Grain Patterns, Poor Drying Quality
Wide-plank Shows Full Grain	Narrow/Slat Flooring
5/8" and 3/4" for 75 to 100 years or More Lifetime	9/16" or less wear layer @ Average of 15 years
Precision-Milled with Craftsmanship	Milled Quickly without Supervision, Poor Aesthetics; High Scrap
Milled by Experts + Recommends 2-3% Overage	Milled Quickly + Recommends 10-15% Overage
Sourced & Made in the USA	Harvested and/or Made Abroad
Craftsmanship Guarantee & 20 Year Warranty on Assembly Clips	Warranty Full of Legal Loopholes
Price Goal: Lowest Lifetime Cost of Ownership	Price Goal: Lowest Possible Sticker Price

Steller Installation Advantages

Steller Attributes	What We Aren't....
Easy to Install DIY or with any Contractor	Difficult, Time Consuming, Expensive Installation
Ready to Install on Delivery (in 35-50% RH)	Must be Acclimated in Most Scenarios
No Nails, Glue or Sleepers Required	Nails, Glue or Sleepers Generally Required
Easily Floats over Concrete with Vapor Barrier	Not Recommended, may require Sleepers
Easily Floats over Subfloor Heat (Warmboard)	Not Recommended
Easily Soundproofed (Quiet Walk LV)	Difficult to Soundproof, Fasteners Transfer Noise
Expandable (add square-footage, components)	Permanent, Needs Transitions between New Spaces
Reclaimable - Resell or Redeploy	Damaged by Removal
Elegant and Simple Tooling for Install	Caveman tools (flooring jack, nail gun, crowbar)

Steller Maintenance Advantages

Steller Attributes	What We Aren't....
Spot Repairs: Easy with 220 Grit Sandpaper & Polyurethane	Entire Floor needs to be Refinished, Some Prone to Delamination
Simple to Repair or Replace Planks, DIY or Pro	Nails, Glue & Specialized Labor
Easy to Remove for Any Reason	Nails, Glue & Specialized Labor
Easily Manage Floods and Spills	Let Water Drain to Subfloor - Where it Stays
Easily Swap Single Planks, Patch or Ship New	Refinish the Whole Floor to Repair One Plank
Easily Clean Pollen/Liquids/Dirt	Leave Dirt in Cracks Forever

Steller Style & Design Advantages

Steller Attributes	What We Aren't....
Easy to Swap Styles (Species & Color)	Commit to One Style
Herringbone or Linear - Modifiable	Commit to One Style
Fixed Plank Lengths that Highlight Flexibility & Quality	Random Length Planks Reflect Manufacturing Speed
Like Marble & Granite, Planks restricted to Highest Quality Sections	Planks Include Defects
Move Outlets or Access the subfloor for repairs Without Damage	Permanent Installation can't be Modified
Don't Install Under Cabinets (Limits Flexibility) - Only 1/2" Under	Typically Installed Under Cabinets

Finish & Sealant Advantages With Steller

Steller Attributes	What We Aren't....
Commercial-Grade Finish Applied during Manufacturing	Applied on-site by an Expensive Specialist
Low VOC, Odorless, UV Cured Polyurethane	Stinky, Oil-based with additives, Vulnerable to walk-off
All Stain Colors Kept on File + Replacement Packs Available	Stain Colors Retired Annually
Manage Patina by Easily Shuffling Planks	Manage Patina by Refinishing Whole Floor
Tiny Eased Edge Ensures Finish Integrity	Large Bevels are Vulnerable to Wear
Sealants are Low VOC, Odorless, Applied on Every Side During Manufacturing	Products are Only Sealed on Wear Surface
Sealants are Resistant to Liquid Water & Humidity	Wood Exposed to Humidity and Liquid Water
Additional Sealant Included with the Floor	Sealants Possible but Inconvenient

Steller Customer Sercive

Steller Attributes	What We Aren't....
Delivery Concierge Service with Liftgate	Basic Drop-off
Complementary Zoom Call from Studio on Install	Customer Abandoned with Product
Tools Included in Shipment	Find your Own Stuff Model
Professional, Expert-level In-house Contacts	Call Centers with Untrained or Robot Staff
Enthusiastic Support for You Throughout the Lifetime of Your Steller Floor	Abandoned with Your Product

The Steller Company Ethos

Steller Attributes	What We Aren't....
Independent; Founder-Owned, Operated & Motivated	Shareholder Controlled & Profit-Driven
Ethical Employment for Career-Oriented Craftspeople	Underpay Workers at Home or Abroad
Community & Local-Sourcing Mindset	Solo, Competitive Attitude
Product Made of Deliberate Decisions + Trust	Product Decisions Complex & Profit Driven
Designed for Circular Re-use	Products and Byproducts become Unnecessary Waste
Product Sourced in the Appalachians (150-300 mile radius)	Large Carbon Footprint
No Old-Growth, Tropical or Rare Species in the Supply Chain	Consumer & Trend Driven Decision-Making
Product Milled using 100% Wind Energy	Product Milled using Fossil Fuels (Coal-Power)