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Pre-Orders for Fall 2024 Now Open
 

The Steller Floors Hype is Real

 

 

 

Steller Floors have Impressive Functionality because We've Upgraded Your Flooring in 50+ Amazing Ways. 

See the Full List Below

 

The Steller Floors Hype is Real

 

 

 

 

Steller Floors have Impressive Functionality because We've Upgraded Your Flooring in 50+ Amazing Ways. 

See the Full List Below

Longest Lived Steller Floors + Lowest Cost Install & Repair = Best Value
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Easy, Authentic, Beautiful, & Low-Maintenance? Sounds Perfect.

Fast & Easy to Install and Repair - either DIY or with a Professional
Real, Solid Hardwood Flooring that Floats without Nails or Glue over OSB, Concrete Slab, Heat & More
High Quality, Wide Plank, Prefinished & Sealed on All Sides for the Longest Possible Lifecycles
Available in 6 North American Hardwoods with a Variety of Finishes to Suit Any Style
Steller Floors are Even Better in Person - Shop our Sample Catalog

Amazing, Real Solid Hardwood Floors by Steller

The Steller Highlights (With Links)

Steller Attributes

What We Aren't....

High Quality, Innovation & Value
Low Value & Low Quality
Easy to Install DIY or Pro, Faster than any Alternative Nails, Glue & Specialized Labor
Simple, Easy & Fast Repairs for Individual Planks -- which Avoids Refinishing Complex & Expensive Refinishing Process
Exciting Pricing for Lowest Overall Install Costs Race-to-the-Bottom Sticker Pricing with Expensive Labor
The Steller Quality Advantages

Steller Attributes

What We Aren't....

Solid Wood + Integrity from Nature Synthetic Engineered, Laminate, Plastic (LVP/LVT)
Highest Quality, Few Knots, Kiln-Dried with Care Short-lived due to Knots or Grain Patterns, Poor Drying Quality
Wide-plank Shows Full Grain Narrow/Slat Flooring
5/8" and 3/4" for 75 to 100 years or More Lifetime 9/16" or less wear layer @ Average of 15 years
Precision-Milled with Craftsmanship  Milled Quickly without Supervision, Poor Aesthetics; High Scrap
Milled by Experts + Recommends 2-3% Overage Milled Quickly + Recommends 10-15% Overage
Sourced & Made in the USA Harvested and/or Made Abroad
Craftsmanship Guarantee & 20 Year Warranty on Assembly Clips Warranty Full of Legal Loopholes
Price Goal: Lowest Lifetime Cost of Ownership Price Goal: Lowest Possible Sticker Price
Steller Installation Advantages

Steller Attributes

What We Aren't....

Easy to Install DIY or with any Contractor Difficult, Time Consuming, Expensive Installation
Ready to Install on Delivery (in 35-50% RH) Must be Acclimated in Most Scenarios
No Nails, Glue or Sleepers Required Nails, Glue or Sleepers Generally Required
Easily Floats over Concrete with Vapor Barrier Not Recommended, may require Sleepers
Easily Floats over Subfloor Heat (Warmboard) Not Recommended
Easily Soundproofed (Quiet Walk LV) Difficult to Soundproof, Fasteners Transfer Noise
Expandable (add square-footage, components) Permanent, Needs Transitions between New Spaces
Reclaimable - Resell or Redeploy Damaged by Removal
Elegant and Simple Tooling for Install Caveman tools (flooring jack, nail gun, crowbar)
Steller Maintenance Advantages

Steller Attributes

What We Aren't....

Spot Repairs: Easy with 220 Grit Sandpaper & Polyurethane Entire Floor needs to be Refinished, Some Prone to Delamination
Simple to Repair or Replace Planks, DIY or Pro Nails, Glue & Specialized Labor
Easy to Remove for Any Reason Nails, Glue & Specialized Labor
Easily Manage Floods and Spills Let Water Drain to Subfloor - Where it Stays
Easily Swap Single Planks, Patch or Ship New Refinish the Whole Floor to Repair One Plank
Easily Clean Pollen/Liquids/Dirt Leave Dirt in Cracks Forever
Steller Style & Design Advantages

Steller Attributes

What We Aren't....

Easy to Swap Styles (Species & Color) Commit to One Style
Herringbone or Linear - Modifiable Commit to One Style
Fixed Plank Lengths that Highlight Flexibility & Quality Random Length Planks Reflect Manufacturing Speed
Like Marble & Granite, Planks restricted to Highest Quality Sections Planks Include Defects
Move Outlets or Access the subfloor for repairs Without Damage Permanent Installation can't be Modified 
Don't Install Under Cabinets (Limits Flexibility) - Only 1/2" Under Typically Installed Under Cabinets
Finish & Sealant Advantages With Steller

Steller Attributes

What We Aren't....

Commercial-Grade Finish Applied during Manufacturing Applied on-site by an Expensive Specialist
Low VOC, Odorless, UV Cured Polyurethane Stinky, Oil-based with additives, Vulnerable to walk-off
All Stain Colors Kept on File + Replacement Packs Available Stain Colors Retired Annually
Manage Patina by Easily Shuffling Planks Manage Patina by Refinishing Whole Floor
Tiny Eased Edge Ensures Finish Integrity Large Bevels are Vulnerable to Wear
Sealants are Low VOC, Odorless, Applied on Every Side During Manufacturing Products are Only Sealed on Wear Surface
Sealants are Resistant to Liquid Water & Humidity Wood Exposed to Humidity and Liquid Water
Additional Sealant Included with the Floor Sealants Possible but Inconvenient
Steller Customer Sercive

Steller Attributes

What We Aren't....

Delivery Concierge Service with Liftgate Basic Drop-off
Complementary Zoom Call from Studio on Install Customer Abandoned with Product
Tools Included in Shipment Find your Own Stuff Model
Professional, Expert-level In-house Contacts Call Centers with Untrained or Robot Staff
Enthusiastic Support for You Throughout the Lifetime of Your Steller Floor  Abandoned with Your Product
The Steller Company Ethos

Steller Attributes

What We Aren't....

Independent; Founder-Owned, Operated & Motivated Shareholder Controlled & Profit-Driven
Ethical Employment for Career-Oriented Craftspeople Underpay Workers at Home or Abroad
Community & Local-Sourcing Mindset Solo, Competitive Attitude
Product Made of Deliberate Decisions + Trust Product Decisions Complex & Profit Driven
Designed for Circular Re-use Products and Byproducts become Unnecessary Waste
Product Sourced in the Appalachians (150-300 mile radius) Large Carbon Footprint
No Old-Growth, Tropical or Rare Species in the Supply Chain Consumer & Trend Driven Decision-Making
Product Milled using 100% Wind Energy Product Milled using Fossil Fuels (Coal-Power)

Shop Steller Floors by Wood Species

Real, Solid Hardwoods are Better with Steller Assembly

Every authentic species of wood has a true color and grain pattern - and every plank is slightly different. Finish and stain can modify the final look, but generally the original character is intended to shine through. Tap tiles below to learn more about each of our 6, real solid wood species.

Authentic Beauty

Steller Floors are Real Hardwood

6 Solid Wood Species & a Range of Finishes to Suit Your Aesthetic.

Easy Install & Care

Steller Floors are Easy to Install 

Assemble DIY or with Your Favorite Local Contractor.

Extraordinary Value

Invest in the Highest Quality

Made 100% in the USA Using Craftsmanship

Steller Floors Pricing

Cost-Competitive with Alternatives

Steller Floors have Amazing Lifetime Value at Amazing Prices.

Get Personalized Project Support & Offers - Get a Quote